We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out, even with a free intro maker. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection.
1. Superette – Short shorts
The bench that turns you into a walking advertisement if you are wearing short shorts. Via Trends Now.
2. Spiderman 2
Pretty clever, the urinal that stands out. Via Business Week.
3. Folgers Coffee
Seen in New York, how would you not go grab a coffee there? Via Gothamist.
4. Mr. Proper
I would be curious to know how many people actually notice this ad. Via Hungry for Ads.
5. National Geographic shark bus
Enter the shark, a cool optical illusion for this National Geographic ad on a bus. Via Cool optical illusions.
6. Submerged Gotham
Cool idea to promote the movie “The day after tomorrow”, it gives the illusion that NYC has been submerged by the waters. Via Business Week.
7. Smart, fits everywhere
Feels good not to be in the same category as the big boys. Via Really good adv.
8. Smart Brabus
Small but poweful, I think the message just got across the bridge. Via Really good adv.
9. Dental implants
Unmissable ad, I’m sure all the bowlers that went there remembered it. Via AdGoodness.
10. 3M security glass
Trying to prove the quality of the product, I doubt it was real bills in there. Via Business Week.
11. Gold’s gym elevator
The right ad at the right spot, not sure I’d go to the gym to look like that guy though. Via Ads of the World.
12. The Sopranos campaign
A bit creepy, but certainly noticeable. Via Hungry for Ads.
13. Vijay Barbecue sales
Using the street’s material to create your ad. Via Smooth Harold.
14. Amnesty International
As often with Amnesty, powerful imagery to raise awareness for Human Rights. Via Stylemag.net.
15. Looking for Seafood
Shells at the beach, what a great idea to let wanderer explore. Via Fairmittlung.
16. Big Pilot’s watches
Letting you try their watches even in the bus, a good idea to bring people at the shop. Via Sharenator.
17. Axe Exit
A new understanding of the Exit boards. Via CherryFlava.
18. Casino di Venezia
Travelers waiting for their luggage often hope for luck when standing around, great idea. Via Adoholik.
19. Mini Cooper boxes
Adding would-be boxes of Mini Cooper cars on piles of trash, great way to explain how small and practical the car is. Via Geeker.
20. Alteco Super Glue
Way to make a point about the strength of that superglue. Via I Believe in Advertising.
About the Author
Mirko Humbert
Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.