3 Simple Ways to Make Your Blog More Appealing

Thriving in the industry of blogging is not an easy task, especially since you are competing with over eight million people worldwide. True, many of them may not be in your niche but this doesn’t mean you should stick to your well-known audience. If you’re trying to reach out to as many people as possible and even sell some of your products or services, your blog should be anything but dull. 

From the color scheme to your lining page, photo/text ratio to the frequency with which you publish your stories, everything matters if you want your blog to be successful. Here are some techniques and easy tips that will step up your game and bring you ahead of your competition, regardless of your blog’s main area of interest. 

1. Add more visual content 

Statistics show that the average time a person spends reading an article on an online magazine or a blog is of 1.5 minutes. In other words, you have about 90 seconds to impress your readers and have them come back for more. And, while some will spend 3-5 minutes on your blog if they are interested in the topic, most viewers will look for as much visual content as possible. 

We already know that one picture is worth 1,000 words, so why not express your content in a universal language like photography? Add a touch of originality by taking your own photos instead of paying for random ones you can get online. This way, you are inviting your audience to get to know you better, without having to pay for your right to use certain photos online. 

2. Remove stuff & fluff 

Often enough, bloggers tend to put too much on their online platform, cluttering the virtual space and website with unnecessary things. 

Although headers and footers may be good for the landing page, you should ditch them in the rest of the pages. 

Also, using too many ads placed randomly on the platform will make your audience less eager to read your content, which can lead to a drop in traffic in the long term. 

We understand that ads are the primary source of income on your blog but try finding the right place for them instead of scattering them all over. You might want to add a special page dedicated to ads or place a discreet banner on your landing page. 

3. Work on your content flow in sponsored posts

Sponsored posts are a huge part of the blogging business and industry but most people are tired of the impersonal way they are released. Posting a thousand pictures with the product and pushing the copy/paste button for a dull text won’t interest your readers unless there is a story behind the advertising. In other words, it is the content that makes you relevant and helps you rank higher than other blogs. 

If you want your readers to keep on reading your stories, you must know how to sell them. Whether you’re trying to convince them to buy a new fishing accessory for retrieving your lure, trying a new makeup product or even selling them a destination for their honeymoon, your sponsored posts should be as sincere as possible. 

Try writing your own review instead of the dull presentation you often receive and integrate as much as you can from your personality. People react to honesty and candid pictures instead of the staged ones.

You should also consider your content flow. To have quality content that all your readers understand, you need to reread everything you write before you publish it and make sure there are no spelling or grammar mistakes. Also, define any acronyms and use short sentences when explaining technical terms.