5 ways to advertise to adults who aren’t on social media

Social media is one of the main pillars of online marketing. There are countless gurus all marketing various ways to reach your target audience on Facebook, Instagram and Twitter, but what do you do if your ideal customer is the type who doesn’t use social media?

While some would say that these people are impossible to reach, that is far from the case. You need to get creative with your marketing. Here are five ways to make it happen.

Collaborations with public figures

Celebrity marketing has always been an effective way of putting your brand front and center. Online casinos have made regular use of collaborations with celebrities – whether it’s asking a public figure to promote them in a TV commercial or branding their poker rooms with the face of a well-known star, these collaborations can bear fruit.

If you choose online casino games at West Virginia gambling sites, you will likely spot local celebrities promoting their brands.

You can do this with any type of business. This is the original version of social media marketing.

Mailing lists

An estimated 56% of the world’s population uses at least one social media channel, which means billions don’t. Just because you cannot find them on social media certainly doesn’t mean they’re not online.

Mailing list marketing is a way of forming a deeply personal connection with your target market. Provide exclusive, insightful content via your mailing list. Give incentives to sign up, such as by offering discounts and pieces of free content.

Building up your mailing list is making a long-term investment in your business and can reach those who choose not to be on social media.

Sponsored posts

Content marketing is one of the strongest tools you have in your arsenal. The problem is that promoting these posts on social media only works if your audience is actually on social media.

One way to reach a whole new audience is to produce a sponsored post. Posting your content, with a link, on someone else’s blog helps you to connect with their audience and bring them over to you.

Some sponsored posts are paid and some are free, so determine what your budget is before executing this strategy.

You’ll need to do your research and analyze which competing websites attract your target audience. A sponsored post won’t do any good if it has not been targeted appropriately.

Traditional marketing techniques

Those in the older generations are the type who may not have a social media account. If your products are aimed at people who’re unlikely to have a social media presence, go back to basics and think about traditional marketing techniques.

Despite the onset of online marketing, traditional marketing still works. Paying for a billboard, sending out a mailing blast or even investing in a TV commercial are all ways you can target these individuals.

It’s also one of the best ways for how to plan the perfect holiday campaign. People are still receptive to real-world marketing techniques, even as the world becomes more digital.

Take note that due to the growth of online marketing, the cost of traditional marketing channels has dropped in many cases.

Online streaming ads

Podcasts, digital radio and YouTube ads are all ways to advertise without needing to interact with social media. Streaming ads are highly effective because they’re unaffected by conventional ad blockers.

Normal banner ads and static video ads are usually never seen by most watchers, due to the effectiveness of ad blockers. Today’s online streaming ads get around ad blocking technology and force people into watching/listening to these advertisements.

It’s also worth mentioning that if your ad is being read out by a radio or podcast host, you’ll get the benefit of association. Regular listeners are always going to engage more with an ad if they’re listening to a trusted voice telling them about it.

Streaming ads are still relatively cost-effective, but the average price per spot is going up, due to increasing competition.

Conclusion

It can seem like an impossible task to capture an audience when social media is ruled out. Yet think back to a time before social media existed – it was possible to market to them then. Successful advertising without social media requires an understanding of the content your audience consumes, and reaching them there.

Don’t give up on social media-less users. Think outside the box and utilize some alternative advertising options to make your mark and connect with a whole new audience.

How are you advertising away from social media?