There are a lot of reasons why someone might start a blog. These types of websites are amongst the most popular sites online. There are more than 500 million blog sites worldwide, and a lot of them have something valuable to offer.
If you’re one of those people who is running a blog but don’t want to do it anymore for whatever reason, you shouldn’t let all of the hard work you put into it in go to waste. Instead, you should sell your blog. If you want to know how to sell your blog, you’ve come to the right place.
Make sure your content is high-quality
A good blog has a clearly defined niche and loyal readers that visit the site every time the blogger makes another post. If you want to sell your blog, you need to have a high number of visitors who keep coming back. And the best way to ensure that is to create high-quality content.
High-quality content is well-written, includes important keywords, has text that is broken apart for simpler reading and provides value to the reader. Additionally, good blogs also include photographs. If you use your own pictures, you might find these photo composition tips helpful
But one of the most important qualities your content needs to have is uniqueness. You won’t get loyal readers by posting plagiarized content because your blog visitors will notice your content isn’t unique when they start reading it.
Not to mention that plagiarizing content is a punishable offense in the eyes of Google and other search engines. If you want more visitors, you need to have great SEO, and you will never have a high-ranking position with content that isn’t unique.
To make sure every piece of content you publish is completely unique, you can use a plagiarism checker tool. This tool will analyze your content in seconds and compare it to all the other content online to see if there is any duplicate text in your writing.
Know how much your blog is worth
Starting the process of selling a blog without being absolutely sure how much money you can get will most likely lose you money. To determine the proper price and value of your blog, you can calculate it by taking a look at your monthly revenue.
Only 33% of bloggers don’t earn any money at all, and the only way you will be able to sell your blog is to prove to the potential buyer how much it earns.
If you have a stable revenue stream, you can calculate the final sale value of your blog by multiplying your monthly revenue by anywhere between 12 and 36. This is the standard value calculation method because the buyer will want to get a return on their investment after one to three years.
Know where to sell your blog
When you have determined a fair price for your blog, you have to decide which route you want to take when selling it.
The first option is to use one of the marketplaces that are strictly for buying and selling blogs.
Using a platform is a good choice for people who don’t have any experience with selling blogs because you won’t have to think about any logistics. The sale will be handled by a broker, all you have to do is list your blog and pay a percentage commission when it’s sold.
If you’re not too keen on paying a commission, you can carry out the sale yourself. But this isn’t recommended for inexperienced sellers. If you’ve never sold a blog before, you probably won’t be able to handle all the aspects of the sale.
About the Author
Mirko Humbert
Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.