When you think about what you’ve done for your product or service, how much money you’ve spent on campaigns, ads, and other things, you’ll realize it’s a lot. Was it worth it, or is there still something missing?
There are a lot of ways to advertise your product, and there are many things you can do to increase your ROI (return on investment), but the ultimate way is to design a great website with an easy-to-use interface for your customers.
Why Should You Have a Great Website?
The regular consumer checks the internet before they decide to buy a product or get a service. This is how it works in the modern world, and it’s a fact that usually the first thing they see is our website.
Sometimes, potential customers go to forums and discussions to see reviews regarding your product or service, but they eventually end up at your website. So, if your website is the first thing they see, it should definitely look good and work smoothly.
When a potential customer comes across a dysfunctional website, they form an entire idea about your business based on it. That’s where you lose the customer, or you have an amazing product and such an enormous demand that the website doesn’t matter. Well, it matters a lot.
Make Your Website User Interface Count
When you make most of your website work flawless, you’re halfway there. A potential customer becomes a customer if there’s a smooth interface that responds in real time. If you mess it up, you’ll need to visit someone like griddynamics.com for help.
Speed is important
Think about it this way. When you visit a website, the first thing you notice is how long it takes to load the pages. If it’s almost instantaneous, then you don’t notice it at all and you see other things that are not to your liking.
Make sure you get the best loading time for your website. Potential customers get a bad feeling when they see a loading time, and they go somewhere else because of that. So, make it as fast as possible, and you’ll see a boost in your ROI.
ROI through action
When designing your user interface, make sure you place a call-to-action button in a visible place. Call-to-action can be related to signing up, contacting you, scheduling a meeting, and many other things.
You can have multiple buttons, but remember that these don’t need to cover the whole screen. There shouldn’t be too many buttons, and they should be strategically placed across the page so they don’t interrupt your potential customers.
Content is key
You need quality content that’s valuable to your potential customers. Without this kind of content, it doesn’t matter whether you have good loading speed or call-to-action buttons. Would you visit a website that doesn’t have quality content?
Source: https://unsplash.com/photos/zIwAchjDirM
The answer is “No.” A good piece of advice is to spend a few bucks to get great and relevant content on your website. This is how your website will gain an excellent reputation on search engines, and you’ll get a reputation among customers.
Website navigation
Another extremely important thing is designing a website with a good structure. Good structure comes with easy navigation. Don’t publish a website halfway through the structural design. Don’t lose potential customers because of bad navigation.
Maintenance
Maintain your website once you launch it. If there’s no maintenance once you launch your website, then you get dead links, the content is not up-to-date, and all these make you and your business look sloppy. You’ll see your ROI increase because maintaining the website upholds your reputation on the web.
Conclusion
Owning a great website for your business might get you a generous increase in your ROI, because your website is how your customers perceive you on the web. It’s frequently the first contact they have with your business.
That’s why it’s important to have an outstanding website user interface. You should maintain it regularly, the loading speeds should be almost instantaneous, and the navigation should be easy. Finally, the content is key to your website’s success online. So, make sure you’re publishing the relevant and quality content your customers are looking for.
About the Author
Mirko Humbert
Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.