For some reason, craft beer and specialty coffee companies tend to get better and more creative branding than the average company. The identity designed for Hokum by Jamhot, a creative studio from Glasgow, is no exception.
Hokum is getting ready to launch in 2021 as a direct-sale company working with a subscription model. It went for an identity that features bold letters, comic strips and a pastel color-scheme for backgrounds. Jamhot partnered with Dave Morrow for the illustrations and Render Studio for the animations.
About the Author
Mirko Humbert
Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.