For testing brand recognition, asking people to draw the logo from memory is probably the best test you could imagine. That’s what the Branded in Memory project did. They took 10 famous logos and asked 156 Americans to draw them from memory and studied the results. Here are a few examples, check the other on the project’s website.
The Adidas logo
The Burger King logo
The Apple logo
About the Author
Mirko Humbert
Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.