While preparing to massively lay off its employees, AOL (sorry, Aol.) announced a rebranding that looks… erm… Microsofpaintesque!
On the typographic side, I like the logo going lower case and taking some distance with the acronym, thus showing the company’s new orientation. The dot is also quite nice and acts as a connector with subdivisions of Aol. (Aol.music, Aol.whatever,…).
Unfortunatly, there are many chances that you won’t even notice the nice changes to the logo since it also features some horrible background images.
About the Author
Mirko Humbert
Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.