How to promote Twitter from scratch in 2023

Twitter is a popular social network used by stars, showmen, and even the heads of state. It is a high-profile platform where you can realize your creative potential and make a profit in a microblogging format. You need to understand all of Twitter’s capabilities to be able to sell twitter accounts.

Profile design 

The appearance of the profile is one of the main tools for promoting the account. Users pay attention to the visual, so it’s important to write a quality description and fill out all the fields. It is recommended to use hashtags, leave important links (to the site, social networks, blog on another site). You should briefly describe what the author of the microblog does and why he is worth subscribing to.

Most attention should be paid to the header, avatar, profile description block, background, and anchored tweet. When users click through to the account, they will first see the items listed above. You need to check if the information displays correctly on different monitors and smartphones. Ready-made covers are available for free. If the image does not fit or looks ugly, you can find alternatives or order from a designer. Quality content Quality content is at the heart of any successful blog. In a pinned tweet, you should leave important information that will encourage readers to take a targeted action: comment, subscribe, buy, or react in some other way. When adding content, it’s important to remember to limit the number of characters and use shortened links. If the author is a beginner and finds it difficult to design your posts nicely, you can use Bitly. The site tracks detailed statistics for each link and has other benefits that will be useful to the author of the blog.

Most attention should be paid to the header, avatar, profile description block, background and pinned tweet. When users switch to an account, they will first see the above elements. You need to check if the information displays correctly on different monitors and smartphones. Ready-made covers are available for free. If the image does not fit or looks ugly, you can find alternatives or order from a designer. 

Quality content 

Quality content is at the heart of any successful blog. In a pinned tweet, you should leave important information that will encourage readers to take a targeted action: comment, subscribe, buy, or react in some other way. When adding content, it’s important to remember to limit the number of characters and use shortened links. If the author is a beginner and finds it difficult to design your posts nicely, you can use Bitly. The site tracks detailed statistics for each link and has other benefits that will be useful to the author of the blog.

Sometimes you can do without hashtags. Publications should be accompanied by high-quality photos, infographics, and illustrations. Twitter’s help center has detailed information on what images should be.

Quality content on Twitter

 The post is bright, interesting and concise. Complex sentences, inappropriate metaphors and ambiguity should be avoided. What points are worth paying attention to: 

• Informativeness. The text should be useful – you need to present readers with exclusive content. Example: the author attended a cool master class, which was attended by specialists in his field. You can post useful quotes, interesting talking points, or provocative statements. Such content encourages readers to leave different reactions: continuing the discussion, retweets.
• Relevance. It is important to follow trends and understand what’s on the hype right now. It is necessary to be involved in different spheres of society and read the latest news. 
• Literacy. Readers may not notice mistakes in large social networks, but small flaws are clearly visible in tweets. You need to carefully check each post before posting. Users will not want to read illiterate content with spelling and punctuation errors.

Promotion through another site or blog 

A separate site or blog allows you to drive quality, targeted traffic to Twitter. If the articles are interesting and informative, the flow of visitors will be high. This approach allows the microblog author to save money on advertising. Five useful recommendations for promoting a Twitter account through articles: 

• Embedding tweets in articles on other sites. Particularly relevant for publications with few or no pictures. 
• Embedding tweets in posts attracts themed traffic from other sites. One or two embeds per material will be enough.
• The ability to tweet a quote in an article in one click. When designing the material, you need to highlight interesting points in the quote and add to them a button or link with the text “tweet a quote”. This feature motivates users to share vivid messages in their own microblogs.
• Conducting raffles and promotions. The author of the blog runs a contest on the site, describes the conditions of participation in detail, offers to subscribe or retweet one of the publications. 
• Adding OpenGraph markup to the site code. The OpenGraph protocol turns any web page into a full-fledged social network object. This markup is responsible for how the material will look on the social network after the link to the article is added there. 
• Placing a social networking widget on the home and internal pages. When entering the resource, the user will understand that the site owner has his own microblog. Some readers will become subscribers. We recommend placing the widget in the most visible part of the resource – in the header or at the top of the sidebar. On internal pages, it is better to leave the buttons at the end of the article or on the side.

Promotion on other social networks 

Through profiles on popular social networks it is necessary to leave a link to the profile on Twitter. The effect will be small, the author of the blog will get a minimal increase in the audience. But this is a free method of profile promotion. And as paid methods you can buy Twitter followers cheap or use targeting advertising, posts in a user’s newsfeed or made-to-order stuff in subpublics close to the author of the blog.