There are many ways to connect with your customers through text messaging. You can use text message as a way of selling products or services, and you can also use it to create a relationship with your customers. In order for you to get the most out of your customers’ texts, however, you should make sure that they have a strong connection with you.
Here are some ways to get your message across in the simplest of ways:
Provide Clear Instructions
Contrary to popular belief, you don’t need to implement complex and expensive marketing campaigns just to haul in customers. Often, you can achieve this goal by providing your customers instructions on what they should do next the moment they come across your ads.
Along with ringless voicemail, text messaging is one of the easiest ways to connect with your customers as you can use this service to encourage them to contact you directly after reading your message. You can do this by sending your customers a message and, then, inviting them to call your office to speak to someone directly. If you want to give your customers a detailed message, send them a text message with a short explanation.
For example, if you’re providing information about a new service, tell your customer that they’ll be able to find out all the details by calling you. If your customer is interested in a particular service, or in the latest products and services, tell them in your message what it is that you offer and how they can help your business grow.
Make Your Messages Personal
Text messaging is convenient as this service allows you to text blast your customers in one go. This service is actually very beneficial, but only if you make certain modifications to the text message before sending it to your customers. Sending generic messages to all of your customers won’t make them feel special, and this is usually reason enough for them to leave your brand and do business with your competitors instead.
For you to ensure that your customers are willing to buy from you, don’t forget to include a personal touch in every text message. People who receive a text message are probably more likely to open it if the message is short and specifically addressed to them, so make sure that your message is short and sweet. Make your message easy to read, but not too difficult to understand. Remember that customers are more likely to respond to messages that have personal content, so don’t skimp on this.
Come Up With Contests And Sweepstakes
Another great way to connect with your customers through text messaging is by having contests and sweepstakes. If you have a contest wherein there’ll be a certain number of winners, you can send out a text message about it. Once your subscribers receive your message, they’ll automatically enter the contest because they want to win something. This will keep your customers coming back to you because they’ll be excited to see what other customers have won.
You can also use this technique to send freebie offers to your customers in hopes that they’ll check out your website. The key to this strategy is to make sure that you have enough contests for your subscribers. If you don’t have enough contests, then, they’re more likely to unsubscribe from your service.
Give Out Coupons
One of the easiest ways to connect with your customers through text messaging is to give out coupons. You might be the kind of business that doesn’t offer anything in the way of freebies, but don’t worry because there are companies out there that will customize your coupons to your business.
You can easily find a coupon for a special sale or promotion by looking on the Internet for deals. There are many companies that will offer you coupons and other discounts. Once you’ve found a deal, you can send out an alert to your list of customers. You’ll be able to give out the coupons in batches to your customers in order to entice them to continue buying from your business.
You can even make your coupons more effective by making them more personal. You can offer them to your customers so that they remember your business and keep coming back to do business with you. The idea is that you can provide something to your customer that will motivate them to buy from you again. It’s like a sales letter for your business, but better.
Don’t Go Overboard
If you want to build a good relationship with your customers by using your message, don’t send the same message over and over again or text them several times a day. This will only confuse or even stress them out. Some customers might even find it irritating if you send them the same message over and over again, and can become the reason why they’ll discontinue doing business with you. How can you create a positive impression in the minds of the general public if your business only sends repetitive messages to customers five times a day?
Instead, send a unique message to your customers once. This text message should be short and concise. Focusing more on the quality over the quantity of your text messages is a great way for your business to show how you understand your customers’ lifestyle and needs.
Allow Them To Connect To You
One of the easiest ways to connect with your customers through text messaging is to allow them to send you text messages whenever they want. For example, if you’re running a restaurant, you can encourage your customers to send your business a text message for their orders or reservations. You can even let them know that they can easily send an SMS to your business if ever they have concerns or complaints.
Text messaging is more appealing to customers because they can send an SMS regardless of where they are. Unlike when making a phone call, it’s very easy for customers to send an SMS even if they’re working in a very loud environment. Some smartphones even allow customers to automatically send text messages in a set schedule, making the platform more convenient for many.
Utilize For Marketing
If you’re looking for ways to grow your customer base, use a variety of different techniques to let people know you exist. Text message marketing is among the most effective ways to connect with your customers through text messaging. On average, 97% of text messages are being opened within a single minute of being sent. By comparison, emails get opened just 30% of the time, and no one looks forward to answering phone calls anymore because there are so many people using email.
One of the best ways to get your customers to respond to your messages through text-messaging campaigns is to use pre-written text messages. These messages provide a good format that allows for easy responding by customers. They can also be delivered in different ways, depending on what you need. For example, you can offer them to send their text messages by email or through a push notification that pops up on their phones. You could even offer them a combination of email and mobile marketing, such as by sending them a text message when they receive a call.
When you provide on-demand service to your customers through text messaging, you can go beyond mere words to convey your message. When a customer receives an email or call, it’s usually too late for them to ask questions or give feedback. When you offer them a quick and easy way to do so, you give them more time to engage and respond to your messages through text messaging.
Ask For Feedback
You can also ask for feedback through text messages. If your current customer service process is less than satisfactory, using text messaging to provide on-demand service can help you improve your customer service levels in a quick and easy manner. Once your customers have had the opportunity to test out the service, you can quickly improve the level of service with just a few text messages.
By going beyond just words to provide real value, you can help your customers feel comfortable using the service and consider the company as a trusted source of information and a leader in the industry.
Provide Your Customers With Information Updates
A number of companies offer up-to-date information about what’s going on within their own businesses, including new products and services. This can include a coupon code for an upcoming sale, a special promotion, and more.
Providing your customers with information updates about your business and deals will surely make them feel valued and appreciated. Doing this allows your business to create a healthy relationship among customers, as well as make customers think that you’re a business who’s after customer loyalty, and not one-time purchases only.
Maximize Text Messaging ASAP
These are just a few ways that you can use text messaging to connect with your customers. There are many more options, but you need to do your research and find the ones that work best for you.
It’s also a good idea to try to make sure that your texts are original and that no one can get around them because of the spam filters. This is a great way to get more traffic to your website and increase your sales, so make sure that you take advantage of it today.