Observing the evolution of logos is interesting. It gives you some historical perspective and an overview of branding trends in the twentieth century.
The book Logo Life takes a hundred popular logos and looks at the evolution of each of these logos. It’s now available for pre-order on Amazon
About the Author
Mirko Humbert
Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.