Martha Olivia is not just any illustrator; she’s a creative powerhouse known for her colorful, patterned artwork that brings places to life. When approached by British Airways to illustrate six key sights of India for their High Life magazine, she was thrilled. “British Airways is such an iconic name,” she said. “It’s inspiring to collaborate with a brand that connects people and destinations worldwide.”Her mission? To capture the essence of India’s diverse culture through her unique artistic lens while highlighting its rich food, architecture, nature, and bustling cities.

A Colorful Journey Through India

Olivia’s illustrations are a feast for the eyes! Each piece is infused with vibrant colors and intricate patterns that reflect India’s rich heritage. For this project, she selected six favorite sights from a list of 25 must-see attractions. Her illustrations are not just images; they are invitations to explore the heart and soul of India.Imagine wandering through the lively streets of Jaipur, where every corner bursts with color, or savoring the spices of a bustling market in Delhi—all beautifully depicted in Olivia’s work. She describes her style as one that often features “repeats, symmetry, or flowing designs,” which perfectly aligns with India’s stunning crafts and intricate patterns.

The Art of Research: A Dream Project

What makes this collaboration even more special is Olivia’s passion for travel. Although she had never visited India before taking on this project, she embraced the opportunity to dive deep into its culture during her research phase. “It wasn’t a challenge; it was an opportunity to discover great new places,” she explained.Her research allowed her to draw inspiration from various elements—food, markets, clothing, nature, and architecture—ensuring that her illustrations resonate with authenticity and vibrancy. Each illustration tells a story, inviting viewers to experience the sights and sounds of India.

A Palette Inspired by Tradition

When it comes to color, Olivia went all out! She started with the colors of the Indian flag—saffron, white, and green—and then expanded her palette to reflect the diversity and energy of India. “I wanted it to feel bright, colorful, and warm,” she said. This thoughtful approach ensures that each piece not only captures the visual beauty of India but also evokes its spirit.From the rich reds of traditional textiles to the lush greens of its landscapes, Olivia’s illustrations are a celebration of India’s vibrant culture. They serve as a reminder that art can transport us to different places and inspire wanderlust in our hearts.

The Future Looks Bright

As Olivia looks ahead, she dreams of continuing her journey through travel-related projects. “I’ve always loved traveling and capturing places through film photography,” she shares. Illustrating different towns and countries allows her to blend her passions for art and exploration into one delightful package.

Conclusion: An Invitation to Explore

Through Martha Olivia’s stunning illustrations for British Airways, we are invited on an enchanting journey through India—a land where every color tells a story and every pattern holds a memory. As travelers seek authentic experiences beyond traditional tourist traps, these vibrant artworks remind us that there’s always more to discover in this incredible country.So grab your passport and your camera! With Olivia’s illustrations as your guide, let your imagination take flight as you explore the wonders of India—where every corner is Instagram-worthy and every moment is filled with magic!

About the Author

author photo

Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.