If you are looking for type inspiration, look no further. The book “Optimum Type“, published by Sandu Publishing, guides you through a series of brand and examines their use of type. The author is Wang Shaoqiang, a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization, and animation department.
Optimum Type features more than 100 creative custom-created types from designers and agencies all over the world. A perfect source of inspiration, but also a great place to further study the influence of type on good branding.
About the Author
Mirko Humbert
Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.