Marketing is continuously changing, and traditional advertising just doesn’t cut it anymore. Consumers today are savvy and selective about what catches their eye, often overwhelmed by digital noise. Successful brands now need to do more than just advertise—they must truly understand their audience, stay ahead of various market trends, leverage the right technology, and craft […]

At this point, you must all have seen the Jaguar latest video, as it went viral on almost every social media platform. The car brand went for something totally different from their usual ads, as you can see in the embedded video above. If success is determined by the virality of a video, this was […]

Ever found yourself struggling to remember a brand name and turning to Google with something like “the calorie-free pastries brand” or “the dog walker who was bitten by a dog”? These brands might not even exist, but if they did, Google would likely know exactly who you meant. That’s the power of compelling brand storytelling. […]

In the 1970s, McDonald’s was at a pivotal point in its growth, and the fast-food giant sought to enhance its brand identity. To achieve this, McDonald’s engaged Unimark International, a prominent design firm, to explore a comprehensive redesign of its packaging and signage. This collaboration aimed to create a more cohesive and appealing visual identity […]

Having an online presence is no longer just an option for businesses—it’s a necessity. Whether you’re running a small startup or an established company, your digital presence is often the first point of contact between you and your potential customers. Building a strong online profile can help attract new clients, establish credibility, and ultimately set […]

Product design can either elevate your brand to iconic status or leave it floating in a sea of forgettable products. A design that screams a specific personality, vibe, or story leads to a magical moment when a product isn’t just a product anymore. It’s an extension of a brand’s soul. Now, how can you make […]

99designs by Vista has given some of today’s most influential brands a surrealist makeover in tribute to 100 years of Surrealism. Collaborating with its global community of professional freelance designers, the platform has reimagined renowned brands in a style inspired by iconic twentieth-century Surrealist artists like Salvador Dali, René Magritte, and Edward James. Considering these […]

In the ever-evolving landscape of cannabis consumption, one trend has been gaining notable traction: THC-infused drinks. A market study from Future Market Insights showed that the cannabis drinks market stood at $0.4 billion in 2022. However, it is projected to reach a whopping $8.3 billion by 2032. While this shows a great opportunity for aspiring […]

In the realm of technology, where the competition for top-tier talent is fierce, a compelling employer brand can be your greatest ally. Unlike traditional sectors, tech companies require a unique blend of innovation, culture, and vision to attract the best. IT recruitment agencies are at the forefront of this battle, armed not just with networks […]

Graphic designing is the art of communicating your message to your audience through visuals. Therefore, all elements like images, typography, fonts, colors together make up a brand design. Needless to say, graphic designing has the power to alter the perception of a brand. Therefore, any brand- big or small feel the need to hire a […]

Elvis Presley’s narrative experienced a recent revival with the release of “Elvis,” a film by Baz Luhrmann. In this cinematic portrayal, actor Austin Butler masterfully resurrected the iconic singer, complemented by Tom Hanks in the role of his cunning manager, Colonel Tom Parker. To prepare for the anticipated surge of both new and existing fans […]

Choosing the right name for your business is a crucial decision that can greatly impact its success. Your business’s name is the first thing potential customers will learn about your brand, and it’s what will set the tone for your entire identity. It’s not just a label; it’s your first impression. In this comprehensive guide, […]

Brands or branded products, services, and experiences are everywhere we look. It’s no secret that creating an effective brand is a fundamental part of business success – it helps to differentiate yourself from competitors, build relationships with consumers, and shape the collective perception of your product. But what makes a successful branding strategy? If you’re […]

Are you an owner of an e-store or a local business, for that matter, that’s having difficulty finding customers? You aren’t alone. Finding customers and growing your business in today’s market can be frustratingly difficult.  Running an online store is not an easy field to break into. After all, it’s a market that is set […]

Founded in 1948, the National Youth Orchestra is an institution in the UK with generations of musicians who have learned to practice their craft there. Currently, there are 160 teenagers in the orchestra and many more in the NYO Open program. In order to keep the flame alive and attract new talent, the Orchestra reached […]