Fourty years ago, Nike started its long history of exploiting people by underpaying its logo designer. Carolyn Davidson was paid $38 for this design, not thinking one second that it would become one of the most recognized brands in the world. Read more about the Nike logo’s history on Steven Heller’s article on PrintMag.

Based in London and Budapest, this studio doesn’t reveal much information about itselft, but has a stunning portfolio with beautiful branding and graphic design work. Check out their portfolio.

Every business has its own stationery set that is made up of envelopes, business cards and letterheads. These are personally designed to look creative and make a statement in introducing the company. It is important that designs would match one another to maintain consistency and create a more corporate look. One of the most noticed […]

The brand book created by Skittles’ design team is quite uncommon, just like Skittles’ website or ads are. It’s very wild and colorful, probably the best statement Skittles could do about its branding. When creating their brand book, designers usually try to explain how to properly brand the company and go into details on how […]

Albeit small, logos play a very important role in businesses. They serve as the face and the brand identification of a company. Logos are symbols used to quickly communicate a brand to an audience, and just one small logo design can communicate so much. The whole point of having a logo is to ensure that […]

Building a brand isn’t the easiest task in the world or the most important; a well-established brand requires a great deal of time and money. The tremendous effort of obtaining a serious brand, when this is successfully finished, is rewarded and the profit is huge. The examples are numerous in our global economy, but everyone […]