In South Africa, the state-owned telecom company introduced the branding of their new mobile service: 8.ta. They started a big pre-launched campaign to introduce the correct prunonciation of the brand. For this pre-launch, McCann Erickson created a set of billboards, print advertisements and commercials. Formally, I liked the logo and ads a lot, but I […]

Giving a visual identity to faceless companies takes time and effort. To inspire you I have gathered a serie of wonderfully executed corporate identities. 1. Perch By Rubber Design & Co 2. Ceidiog By NotJones 3. Eskimo fashion store By Synergie 4. Julian Restaurant By Nathaniel Cooper 5. Shatterbox By Paperwhite studio 6. Claridge By […]

Lots of great identity work and magazine layouts in this Vienna based design company’s portolio.

Due to their particular role in society, museums pay a lot of attention to every aspects of their visual identity; they hire famous architects to design their buildings and invest on coherent visual identity. This selection gives you an overview of museum logos. 1. Tate Modern The famous art museum has an unconventional logo, Logo […]

It seems that corporations have decided it’s a good week to release logo redesigns. After the Gap logo fail, myspace shows a new logo at a conference. The logo is good and I love the concept behind it, but I wonder what it’s worth in terms of branding. It just doesn’t feel right not to […]

The Gap logo redesign made a lot of buzz on the blogosphere during the past week, and there is a good reason for that: it looks awful. Two popular design blogs have written extensive posts about the story, so I’ll just link to them: Idsgn has a good article about the reactions of Gap’s executives […]