Wired magazine is the type of publication that has enough confidence in its brand to go ahead and get a different logo for social media usage. For that, they hired Sawdust, who did a great job giving the logo some perspective using some shaded triangle shapes.

Commissioned by the architecture studio Aamodt/Plumb to design their new visual identity, TwoPoints.net built the whole branding system around the slash in the name and the duality it implies. The diagonal separation is found throughout all the architects’ marketing material, it works particularly well on brochures and catalogues. The design agency also did a great […]

Tetris was a big deal for my generation when growing up. It had such an impact that designers keep creating things that are inspired by the little assembling blocks, like Tetris bookshelves, Tetris soap, or Tetris sticky notes, for example. For Romlab architects, design studio Bleed also took some inspiration from Tetris to create a […]

The Sydney Opera House is famous worldwide for its audacious architecture, it’s one of the few buildings in the world that makes the skyline of a city instantly recognizable. While the new logo designed for the Opera will probably not get as much attention as the building’s architecture, it is still innovative and worth taking […]

Marco Schembri is not a graphic designer, he currently works as an industrial designer in his home country, Italy. He did however show some good branding design skills and a sense of humor with his funny logo project. The Italian designer took some popular brands and tried to imagine what they would look like if […]

For its bid to organize the 2024 Summer Olympic games, the city of Los Angeles decided to communicate around the good weather and went for this slogan: “Follow the sun”. This already sounds like a cult advertising, but you get the full cult-feeling only when watching their weird promotional video (see it at the end […]

Are you soon going to launch your startup and looking for a unique logo design to attract people? There is no denying to the fact that a high quality logo is one of the most important design elements when it comes to engaging people and thus, increasing sales. It is the face of your company. […]

It’s not likely that a US presidential candidate calls me one day to create his or her campaign logo, but if he or she did, I would probably refuse. We lastly saw it with the Hillary Clinton logo and the controversy about it, and it keeps on happening with every logo. The last candidate mocked […]

For its visual identity, Aloft, a company that specializes in filming with drones, hired Michal Markiewicz. The Polish designer didn’t disappoint and delivered a very creative branding that involves line-based illustrations, a playful grid-based name, bright red, asymetrical squares, and other cool stuff…

Visually speaking, branding is almost an art. Graphic designers around the world often need to fight with clients to let them understand that their logo should be used in consistent forms. Those who succeed in convincing the clients then get to design gorgeous branding like the ones in this post. El Palauet Identity for luxury […]

Recently, Verizon released a new logo that was heavily criticized online, as it often happens when large corporations get a re-branding. The new logo was designed by Pentagram, one of the top design agencies worldwide. While the criticism is understandable, I think the new logo is much better than the old one, which you can […]

Due to complains of plagiarism by the theater of Liège, in Belgium, the Tokyo 2020 comittee decided to give up its logo. It’s a shame, because that logo was very creative and still worked good. There was even a font generated by a programmer based on the logo. Moreover, I don’t think there was any […]

Google just released a new logo for the company, shortly after making it a branch of Alphabet, the scary giant that will control too many things. Unsurprisingly, the search giant goes for a more minimalist approach, which is what happen to most logos of big brands. The new logo dropped the serifs and went for […]

If you ever need to illustrate the power of color in branding to one of your clients or friend, make sure to bookmark this page. Our brain does a great job associating a brand with a color, so it gets a bit confused when this color changes. Brazilian graphic designer Paula Rupolo did a great […]

About two weeks ago, the organizers of the upcoming Tokyo 2020 Olympics revealed the competition’s logo. The logo, inspired by Didone fonts, uses simple geometric forms and mixes national symbols with a sense of movement that works surprisingly well. It was designed by Japanese graphic designer Kenjiro Sano, but some have accused it of being […]