According to Pardot, 79% of marketing campaigns never lead to purchases. Only 4% of website visitors make up their mind to make a purchase. So you ask yourself, where does the other 96% go? Well, they never buy, but there is something you can do. What they need is encouragement and nurturing. Whilst this is […]

Online marketers need to get their social media marketing organized. However, doing so is not as easy as it sounds. A social media content calendar is like the organizing guidebook for your entire social media marketing strategy. In other words, it is the Marie Kondo of your marketing strategy. Initially, it might seem like a […]

Pitching your product has more importance today than it ever had. Marketing has become an art that largely decides the success or failure of your product. This is becoming more evident with the amount of time and resources that are being invested in marketing a product. Proper marketing helps you in getting an edge over […]

Is your bounce rate higher than 2%? Then you may be in need of an email verification service to help you get your list back in shape. Everywhere you look there’s another company asking for your email address or running another promotion to get you to subscribe to its emails. There’s a good reason for […]

The trends in social media are always changing from time to time. Graphic trends also change from time to time. Brands try to differentiate themselves from other brands by using a style of design for their content which is unique to them. Other brands try to follow what is the most popular design trend currently […]

Today one of the most effective ways of marketing is certainly email marketing. It is now used widely by all the B2B marketers belonging not only to giant corps but also small businesses as well. This marketing channel is in trend right now because it sends the right message to the right users at the […]

The earliest days of the world wide web has made it super simple to find what you’re looking for online. One reason for this is that during those days, not too many businesses and websites are present on the web. But, today every business, may it be small, medium or big also has a corresponding […]

There are billions of customers in the world, and there are a large number of ways to promote a business. Nowadays the Internet has made it possible to open a business with minimal cost. For example, to create your own online clothing store, you do not need to spend money on renting premises, consultants’ salaries […]

There isn’t a business in this world that is easy to run. And, if you believe that having a freelance business means that you don’t have to invest serious effort as other business owners, you are wrong. This type of business requires a lot of time, patience, and work to kick off. Actually, the most […]

Online marketing seems to have more impact on the advertising world, especially direct mail marketing for businesses, but offline marketing is here to stay. Mailing a brochure, postcard, or a newsletter to a prospective customer is still an option and a cost-effective one at that. A direct mail has a higher response rate, it is […]

Advancements in technology paved the way for changes in various industries. A significant innovation was the manner of business transactions that paved the way for the emergence of online businesses.  Common examples of online companies are eCommerce and drop shipping sites that sell products online, while other groups offer services such as web and mobile […]

In recent times, Virtual Reality is one of the hottest tech buzzwords. VR technology is really very interesting, and it seems to change how we interact with the world around us. It delivers extraordinary experiences and that is one of the main reasons why several sectors are getting addicted to it. However, if you think […]

While you’re so engrossed in reading about the best practices for popup banner ads for your elearning business which are prevalent all over the internet, let me draw your attention towards something more important. And that is, how not all of these best practices work well for you and why you must give up the […]

Whether you are in marketing, branding, web design, or graphic design, you already know how important it is to pick a good domain name for your projects. If you have tried a few domain name sellers, you already know how important it is to work with the right reseller. There are also good chances that […]

The greatest email campaign you have ever put together might get great click through rates, but the key to conversion is the landing page the web user reaches as a result. The key to good landing pages, whether they are for referral traffic generated by guest posting services or for email subscribers, is quite similar […]