As a new marketer, you sometimes fall into the trap of succeeding quickly. This situation scares many of them and makes them lose focus on the price in question. In the end, they give up their future and their dreams and end up giving up their marketing activities because they are unwilling to devote time […]

There are so many ways to earn some extra cash online, that it’s almost possible to live your life without having to leave your house. Especially now, when you can work remotely and online. Your job can be anything you like – you can still work for a corporation, become a freelance or create an […]

In the pursuit for SEO, website owners gather as much information as is relevant to help with the optimization process, among other techniques involved in the best practice of SEO, keyword research is core, yet website owners still get it wrong. Keyword research is not a mere practice to find popular terms usable in content […]

SEO is critical to the success of any web-based business. Unfortunately, it is also an expensive affair and can take up a good chunk of your revenues. That’s why finding an affordable SEO service is critical to the growth of any business. Such a service would help your business draw in traffic, while at the […]

Search engine optimization, or SEO, has become a common element of the business world. Though it might be better to say that the idea of SEO has become an active topic of discussion. In reality, proper SEO isn’t quite as common as one might expect. And much of this has to do with the fact […]

The Google AdWords credential is a method through which Google validates marketers as seasoned experts in the area of online advertising. There are two certification exams that a candidate is expected to pass to earn this credential. After passing these tests, the candidate’s profile will be published on the Google Partners public page and he […]

In our day and age, a company’s image is just as important as the functionality of its products. The fast-paced world we live in, the mushrooming more brands and the overload of information, all require intelligent design processes that ensure a brand’s uniqueness and longevity. Successful companies such as Apple or Coca-Cola have long proven […]

Every business needs clients to thrive. For a venture to attract and keep clients, it requires a well-developed marketing strategy which helps promote the business. A good marketing strategy enables your product to break into new markets and to improve your sales volume. The need to have a marketing strategy that targets online clients is […]

Businesses can never go wrong with setting up a website. For those selling products or offering a wide range of services, they will need to nurture an online presence as a means to generate potential customers. It’s all easier said than done until you get to hit the ground running. For one, creating an effective […]

The interaction between your brand and its customer is the lifeblood of any business. Without setting up proper channels to bridge the gap between you and your audience, you may as well kiss your business goodbye. Keeping an open line of communication is vital to the success of your online business. This reason is precisely […]

There are numerous techniques you could use to build links, some of them white hat while others black hat. Google is very keen on sites that use black hat techniques and will place penalties on such sites, so while building links through ghost marketing, you should be careful to avoid falling in the hands of […]

The demand for exceptionally polished and substantial online content has gone up over the last couple of years. It is no longer enough that you have a website. You need to put a lot of thought into the content that you want your audience to see. Your online website represents your brand and whether you […]

It goes without saying that you will want your marketing videos to be as engaging as possible so that they’re able to attract and retain viewers, and encourage them to share or react to the videos. While videos have a natural aptitude for engaging viewers, you can’t afford to be complacent and need to take […]

Whether you are a scholar, an online marketer, or a journalist, you should know it by now: Google hates duplicate content. It will penalize heavily websites suspected of plagiarism by hurting them in their rankings. For many website owners, this is about the worst that could happen as it can seriously lower their revenue. The […]

Your website’s name and URL address are how customers remember you. Your website also has an IP address that anyone can find for free using WhoIs.com In the screenshot above, you can see the result of a WhoIs search for Amazon.co.uk. The IP address is highlighted. But who is going to remember the IP address […]