In a quite clever marketing stunt, Heinz just used the refused campaigns created by Don Draper in Mad Men. In the TV show, Draper presents a concept with minimalist visuals and fails to convince the Heinz team that the product can be sold without showing it. Now it seems to be obvious that you can […]

This type of photo where a book cover is completed by a person is not new, but always worth sharing when well done. Mollat is one of the rare independant book sellers that’s still successful in France, probably because of their creativity when it comes to promotion. The photo campaign has been widely shared on […]

As a freelancer, you need to have a blog, where you can showcase your work, share your thoughts and experiences, so that people can get to know you. This will also help to promote your services to your target customers. Creating a successful blog would not be much of a hassle if you knew exactly […]

There is no question that social media has an immeasurable power when it comes to actually making or breaking any online marketing campaign. The question is how do you tell if your efforts on social media are effective? Finding the right seo Chicago to help with your social media is very important. One of the […]

Web design is a tricky thing. There’s the challenge to get the site looking aesthetically appealing so that it appeals to the website’s brand, the website’s audience and that it will generate conversions. There are several factors that need to be considered such as font design, images, web page layout, forms, call to actions and […]

Social media marketing is one of the most difficult areas of marketing to demonstrate a good ROI. As a matter of fact, it’s demonstrated to have such nebulous benefits to companies that many companies have withdrawn entirely from social media advertising. But that being said, targeted social media marketing campaigns can do more than demonstrate […]

For IKEA, the price is one of the key advantages that allowed them to become so huge as a company. People often buy IKEA because it’s cheaper than the alternatives. For the price, the quality is almost decent and the design of the furniture is usually quite good. IKEA probably knows this too well and […]

The world of advertising has become the best place for displaying creativity. This post shows it again with some amazing ideas turned into great billboard ads. 1. Penline Strong tape used to hold the billboard itself. A great eye-catcher that’s self-explanatory. 2. Mc Donald’s There is a good reason for Mc Donald’s success, their brilliant […]

So you built a website. You either hired a developer who installed WordPress for you, or you used a tool that requires no coding, for example the website builder by Wix. You may feel like you are done with your work, but it’s actually only the beginning of your journey, now you’ll have to work […]