A website is usually the first thing that a business invests in when they are establishing their online presence for the first time.  Yet, the web is littered with template-based, subpar quality websites. It almost seems like many business owners view websites as a check in the box that they have to complete before they […]

Knowing your customers is important for the success of your business. This is no understatement because a business won’t survive without loyal customers. But, how do you effectively determine what your customers like and need? It can be a challenging task to get concrete insights into your customers’ minds and also involve costs. But, it […]

Websites and social media networks are littered with adverts trying to catch the eyes of the consumer. This can make it harder for businesses to vie for people’s attention. Your message may get lost online. But there are other ways to promote a business or a brand and one of them is print marketing. There […]

The global pandemic has changed the ways businesses all around the world operate. More services and products have been moved online as many of the employees and workers continue to work in a totally remote setting or a hybrid setting. Similarly, with lockdowns and quarantines in place, customer behavior has changed as well. With so […]

Want to revolutionize and innovate the way you do business? Get started with internet marketing! The billboards and print ads had their time but now they are a thing of the past. Today, it is all about garnering the attention of your potential audience online! In fact, various reports from 2020 show a large amount […]

Modern businesses can’t afford to ignore Facebook. Over a quarter of the entire world’s population currently uses the platform, with an almost unimaginable degree of penetration in English-speaking Western countries. Your Facebook page is the hub of your social media presence. It’s where users come to learn more about your company, consume content, and get […]

Several businesses now leverage digital channels to reach their target audience, gain a fair share of the market, and eventually grow their business. In line with this, several strategies and techniques are already in place to ensure that online entrepreneurs gain a competitive edge. This includes the use of landing pages and sales funnels to […]

When it comes to being successful in the eCommerce world, the phrase “Build it and they will come” definitely does not apply. The opportunities in the eCommerce sector are virtually countless. According to Statista, retail eCommerce sales will reach $4.2 trillion this year, which is up from $3.5 trillion in 2019. So, how do you […]

E-commerce is one of the fastest growing industries in the world, with more and more companies and businesses opening up to the huge potential of selling their products and services online. When you think of e-commerce, most people will think of something like Amazon, which is packed full of every product you can imagine. However, […]

Visual hierarchy in email templates is the placing of different graphic elements around the textual content. It plays a vital role in determining reader experience and how your subscribers will interpret your message. If you want your audience to focus on the right element, it is necessary to place the right elements where your readers […]

If there’s a marketing strategy that can yield an ROI of as high as 3,800%, wouldn’t you want to make the most of it? This strategy is email marketing. However, our inboxes are overcrowded. Your email copy become one of the most important aspects of your email’s ability to get recipients to take action. 1. […]

Do you want to be famous on Instagram? If so, I believe you know already what you need to attain this status. (hint: it has to do with the best place to buy Instagram followers) Followers! And you need them in large numbers. But how many of them exactly do you need to become Instagram famous? […]

There are many ways to connect with your customers through text messaging. You can use text message as a way of selling products or services, and you can also use it to create a relationship with your customers. In order for you to get the most out of your customers’ texts, however, you should make […]

So, you want to increase your customer retention rate? Of course, you do! The more customers you keep happy and on board, the more money you’ll make. Not to mention the fact that it’s easier to keep a current customer happy than it is to find a new one. There’s only one problem with this: […]

There are currently 3.5 billion social media users around the world, which makes social media the perfect place for marketers who want to reach a large audience. Social media marketing has been on the rise for years, and it has proved to be very effective for businesses in various niches. As an eCommerce website owner, […]