Business-to-business (B2B) marketing refers to all marketing efforts that aim to promote the products and services of a company to other companies or businesses. This business strategy is used to increase B2B leads and close more sales. When it comes to B2B marketing, experts have a wealth of knowledge to share. So, if you’re struggling […]

For businesses in 2020, digital marketing has become a crucial business function, without which they can’t create the best results. From brand awareness to boosting sales and promoting offers, digital marketing does it all for companies. However, it isn’t the easiest to implement, and with all the other important tasks, some companies may have a […]

What is the conversion rate for? In terms of bare numbers, email marketing conversion is a purchase-related percentage of brands’ subscribers who completed the desired action. Sounds simple, doesn’t it? But speaking wider, these metrics are among the most important things to evaluate and measure our success. Because the conversion rate is an indicator of […]

For a company, it’s essential to invest in your target audience. After all, these are the people who will primarily be consuming and critiquing whatever it is you are trying to advertise. In order to generate enough traffic and interest, using social media platforms might be a worthy idea. Social media channels are avenues where […]

Most in the advertising industry know that digital marketing has come to change the game. It is predicted to stay the most successful and popular type of marketing for the foreseeable future. It isn’t hard to understand how this has come to be; digital marketing offers businesses an unprecedented level of personalization and targeting, ensuring […]

When you’re a small business with a smaller budget, marketing your product or service can be an overwhelming prospect. However, the truth is that marketing your business doesn’t have to be costly. You don’t have to spend thousands or even hundreds of dollars, so don’t lose hope. There are many marketing tactics and ideas you […]

You should never miss the opportunity to develop your business. So if your business niche is suitable for promotion on Pinterest, give it a try! Pinterest is a social network that has just begun to enter our market and has already gathered a huge audience around it. This is a service designed for sharing photos […]

There is a growing hunger for modern marketing to shift the e-commerce landscape and market share for both large and small-scale entities. Digitization has sprung up so many technological innovations that will steer commerce in the coming years. For instance, according to bestemailmarketing.com, email marketing is still far from becoming obsolete, provided it is done […]

Getting traffic to a website isn’t easy. Many marketers spend months on SEO, or thousands of dollars on paid ads, trying to grow their customer list and make more sales. Unfortunately, even if you receive thousands of visitors to your site every day, there’s no guarantee that they’ll end up signing up or buying from […]

This year’s statistics say that YouTube is the most popular video platform  of  all other social media sites. . You might be an in house marketer and you’re on a constant mission in making your manager understand that video content is the key to all doors. Or you might be in a quest of convincing […]

Who can use these tips? No matter what the purpose of your presentation is, it can be: Protect your essay, term paper or diploma thesis; Report on events or achievements; Product overview; Advertising company. For any task, the basic principles of the correct design of the presentation are always the same! 1. The plan of […]

The success of a marketing campaign can stand and fall with the tools used to carry it out. This is especially true for email marketing, where the platform that you use determines crucial factors such as deliverability or the range of functionalities that can enhance the effectiveness of your campaign, segmentation and personalization chief among […]

Build it, and they will come! This might work in the movies but not with e-commerce because the only way traffic can find your Shopify store is by driving it there yourself. The Shopify platform is known for its ease of use; it’s why over 500,000 businesses chose it to build their website, but how […]

In the first set up such an agency would have been impossible as the entry cost to the business was huge. More specifically the overhead costs needed to startup such a business were really big and at the same time, you tended to be limited by the media that was operational at the time. However, […]

Everytime you connect with your target audience, you want to make each contact worthwhile. Creating a database of targeted individuals is the first step for each business, keeping them engaged is the real challenge. In the age where people are fairly comfortable with sharing their email address, how do you make them choose you for […]