There is a growing hunger for modern marketing to shift the e-commerce landscape and market share for both large and small-scale entities. Digitization has sprung up so many technological innovations that will steer commerce in the coming years. For instance, according to bestemailmarketing.com, email marketing is still far from becoming obsolete, provided it is done […]

Getting traffic to a website isn’t easy. Many marketers spend months on SEO, or thousands of dollars on paid ads, trying to grow their customer list and make more sales. Unfortunately, even if you receive thousands of visitors to your site every day, there’s no guarantee that they’ll end up signing up or buying from […]

This year’s statistics say that YouTube is the most popular video platform  of  all other social media sites. . You might be an in house marketer and you’re on a constant mission in making your manager understand that video content is the key to all doors. Or you might be in a quest of convincing […]

Who can use these tips? No matter what the purpose of your presentation is, it can be: Protect your essay, term paper or diploma thesis; Report on events or achievements; Product overview; Advertising company. For any task, the basic principles of the correct design of the presentation are always the same! 1. The plan of […]

The success of a marketing campaign can stand and fall with the tools used to carry it out. This is especially true for email marketing, where the platform that you use determines crucial factors such as deliverability or the range of functionalities that can enhance the effectiveness of your campaign, segmentation and personalization chief among […]

Build it, and they will come! This might work in the movies but not with e-commerce because the only way traffic can find your Shopify store is by driving it there yourself. The Shopify platform is known for its ease of use; it’s why over 500,000 businesses chose it to build their website, but how […]

In the first set up such an agency would have been impossible as the entry cost to the business was huge. More specifically the overhead costs needed to startup such a business were really big and at the same time, you tended to be limited by the media that was operational at the time. However, […]

Everytime you connect with your target audience, you want to make each contact worthwhile. Creating a database of targeted individuals is the first step for each business, keeping them engaged is the real challenge. In the age where people are fairly comfortable with sharing their email address, how do you make them choose you for […]

According to Pardot, 79% of marketing campaigns never lead to purchases. Only 4% of website visitors make up their mind to make a purchase. So you ask yourself, where does the other 96% go? Well, they never buy, but there is something you can do. What they need is encouragement and nurturing. Whilst this is […]

Online marketers need to get their social media marketing organized. However, doing so is not as easy as it sounds. A social media content calendar is like the organizing guidebook for your entire social media marketing strategy. In other words, it is the Marie Kondo of your marketing strategy. Initially, it might seem like a […]

Pitching your product has more importance today than it ever had. Marketing has become an art that largely decides the success or failure of your product. This is becoming more evident with the amount of time and resources that are being invested in marketing a product. Proper marketing helps you in getting an edge over […]

Is your bounce rate higher than 2%? Then you may be in need of an email verification service to help you get your list back in shape. Everywhere you look there’s another company asking for your email address or running another promotion to get you to subscribe to its emails. There’s a good reason for […]

The trends in social media are always changing from time to time. Graphic trends also change from time to time. Brands try to differentiate themselves from other brands by using a style of design for their content which is unique to them. Other brands try to follow what is the most popular design trend currently […]

Today one of the most effective ways of marketing is certainly email marketing. It is now used widely by all the B2B marketers belonging not only to giant corps but also small businesses as well. This marketing channel is in trend right now because it sends the right message to the right users at the […]

The earliest days of the world wide web has made it super simple to find what you’re looking for online. One reason for this is that during those days, not too many businesses and websites are present on the web. But, today every business, may it be small, medium or big also has a corresponding […]