The latest trends in casino website design

The web design industry is one of the fastest evolving industries there is, every week a new trend or a new javascript framework emerges, forcing the web workers to constantly stay up-to-date with the latest technology. In some parts of this industry, things move even faster. The online casino world heavily involves web design, but in a much more competitive environment that forces you to stay on top of your game (no pun intended) all the time, as the casino websites here are doing.

1. Creating app-like experiences

For years now, creating responsive websites has become the norm for most web designers. If you are a professional in this field, you should already know how to make your websites display properly no matter the window size. However, the latest trend is to take that a step further by making your website more app-like, whether it’s in the design of the page’s elements or in their behavior on screen.

2. Using more landing pages

Landing pages are not a new thing when it comes to web design, designers have been using them for better conversion for a long time already. However, website design creation tools are becoming increasingly easy to use, so we should evolve along with the technology. Take advantage of the power of landing pages to create new ones regularly and see how they perform to promote a game, convert new users, or explain your bonus systems.

3. Smarter motion design

Motion design is unbeatable when it comes to attracting people’s attention online. However, it should be used in a smart way and in no case abused, or there will be a backlash. If you include a video, forget about autoplay and focus on the file size to ensure it doesn’t ruin the page load speed. For the animation you use in your design, make sure that they add value and explain something on top of being great to attract your visitor’s attention. For a casino website, you can actually mimic the techniques used in real-life casinos in order to attract people’s attention.

4. Page speed, page speed, page speed

Did we just write page speed three times? We surely did! Why? Because page speed is that important and should never be neglected. In fact, if your page speed is not top-notch, it can ruin pretty much all your other design and development efforts.

Page speed matters a lot because it influences your website visitors’ perception, but also your rankings in search engines. In a hyper-competitive field like online casinos, an impatient visitor will most likely never become your customer, as he will look elsewhere. As boring as it may sound, you should use the page speed tools provided by Google and others, test your website and work on the flaws.

5. Mini-sites dedicated to a game

As it is very hard to get your website noticed, especially in the online casino industry, some websites choose the option to target a niche in particular. However, you can do this even if you are a full casino. Pick some popular games and create a dedicated mini-site, this will act like an extended landing page and will help you to find more customers easier. Once they create an account for a specific game, you can upsell other ones by email or in their account.

Conclusion

As you can see, there are plenty of ways to improve your website and you should always be looking for new ones if you are in a competitive industry. A website should never be asleep, neither should you!