As the wellness industry continues to boom, collagen supplements remain a staple for consumers seeking healthy skin, strong joints, and youthful hair. But beyond the ingredients, the design and presentation of these products play a crucial role in attracting and engaging customers. In 2025, expert-recommended collagen brands are not only innovating in formulation but also excelling in packaging, branding, and digital presence to create compelling user experiences.

Let’s explore the top 10 collagen supplement brands of 2025 through the lens of design—how they combine aesthetics, functionality, and user-centric features to stand out in a crowded market.

1. Multi Collagen Burn Powder With SOD B Dimpless

Multi Collagen Burn Powder leads the pack not only for its multi-type collagen formula but also for its bold, modern packaging that communicates both health benefits and lifestyle appeal. The clean typography paired with vibrant accent colors highlights key product features like fat reduction and skin elasticity, making it instantly eye-catching on shelves and online. Its easy-to-use powder form is complemented by clear instructions and minimalist design, enhancing user convenience and satisfaction.

2. Vital Proteins Collagen Peptides

Vital Proteins is a standout example of brand consistency and trustworthiness. Their packaging uses soft, natural tones and simple, elegant fonts that evoke purity and quality—reflecting their grass-fed, pasture-raised sourcing. The product’s website features seamless integration of visuals and content, making it easy for users to understand benefits and incorporate collagen into daily routines. The design’s clean, approachable style appeals to both wellness newcomers and enthusiasts.

3. Great Lakes Wellness Collagen Peptides

Great Lakes Wellness focuses on minimalist design and transparency. Their packaging is free from artificial additives, which is echoed in the straightforward, no-frills aesthetic. The brand’s website and product labels use clear, readable fonts and ample white space to convey purity and efficacy, reinforcing consumer confidence in the product’s natural benefits for skin and joints.

4. Sports Research Collagen Peptides

Sports Research combines functional design with sporty appeal. The packaging features bold typography and a dynamic color palette that resonates with active users looking for joint support and mobility. The brand’s digital presence emphasizes easy navigation and digestibility of information, with interactive elements that help users select the right product for their lifestyle.

5. Garden of Life Grass Fed Collagen Peptides

Garden of Life’s design strategy highlights natural wellness and inclusivity. Their packaging uses earthy greens and organic textures, paired with clear icons indicating gluten, dairy, and soy-free status. This visual language appeals to health-conscious consumers with dietary restrictions, while the website’s vitamin C emphasis is supported by bright, uplifting visuals that encourage natural collagen production.

6. Neocell Super Collagen Powder

Neocell’s design is focused on beauty from within, using soft pastel colors and delicate fonts that attract users aiming to reduce aging signs. The packaging and online visuals emphasize skin hydration and elasticity, with easy-to-absorb powder form showcased through lifestyle photography and infographics that simplify the science behind collagen.

7. Orgain Collagen Peptides

Orgain stands out with a budget-friendly yet premium look. Their packaging balances affordability with quality through clean design, clear labeling, and a focus on grass-fed sourcing. The website supports this with straightforward product pages and customer testimonials, making collagen accessible without sacrificing trust or style.

8. Dr. Axe Multi Collagen Protein

Dr. Axe’s multi-collagen product uses a comprehensive design approach to communicate complexity simply. The packaging distinguishes itself with a layered color scheme and icons representing the multiple collagen types included. Online, the brand offers both unflavored and flavored options with detailed descriptions, supported by a clean layout that guides users through benefits and usage.

9. Perfect Keto Collagen Protein

Perfect Keto’s design perfectly aligns with its niche audience—keto and low-carb dieters. The packaging uses sleek black and white contrasts with sharp typography to convey sophistication and dietary precision. The inclusion of MCT oil is visually highlighted, and the website features keto-friendly recipes and lifestyle tips, creating a cohesive brand experience.

10. Vital Proteins Beauty Collagen

Vital Proteins’ Beauty Collagen product emphasizes luxury and efficacy through its use of hyaluronic acid and biotin. The packaging design uses elegant fonts and soft color gradients to evoke hydration and radiance. Their digital content is rich with beauty-focused visuals and testimonials, making it a go-to for consumers seeking an all-in-one beauty boost.

Design Takeaways for Health and Wellness Brands in 2025

  • User-Centric Packaging: Clear, legible typography and minimalist layouts help consumers quickly understand product benefits and usage, enhancing purchase confidence.
  • Color Psychology: Brands use color palettes that reflect their core values—greens for natural and organic, pastels for beauty and softness, bold colors for active lifestyles.
  • Digital Integration: Websites and e-commerce platforms feature intuitive navigation, engaging visuals, and interactive elements like quizzes or tutorials to personalize the user journey.
  • Transparency and Trust: Clean design paired with clear labeling (e.g., gluten-free, non-GMO) supports consumer trust in ingredient quality and product safety.
  • Lifestyle Alignment: Packaging and online content resonate with target audiences by reflecting their values and routines, from keto dieters to beauty enthusiasts.

Conclusion

In 2025, collagen supplement brands like Vitauthority are not just competing on formula but also on design excellence. Whether through packaging, digital presence, or user experience, these brands demonstrate how thoughtful design can elevate health products and build lasting connections with consumers. For designers working in health and wellness, these examples offer valuable insights into creating products and brands that are both beautiful and functional.

This design-focused rewrite aligns the original content with a design blog’s audience by emphasizing visual identity, user experience, and branding strategies in the collagen supplement market. It also incorporates best practices for readability and engagement relevant to design professionals.

About the Author

author photo

Mirko Humbert

Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.