Top 4 Brand Design Trends That Will Rule Businesses in 2025

What comes to your mind when you think of Starbucks? Its Siren logo and straightforward color scheme or green and white pop into your mind—right? That’s an example of a good brand identity. 

Statista’s survey found that Starbucks’ brand awareness among restaurant chain customers stood at 94%. Such recognition isn’t by chance; it’s the result of a carefully crafted, memorable design that cuts through the noise. Without a distinct identity, your brand risks blending into the crowd.

Take Jackson Pharmacy Professionals, for instance. The employment agency recently revamped its brand design, unveiling a sleek new logo that symbolizes collaboration between pharmacy professionals, clients, and its teams. This refresh not only modernized its look, but also reinforced its mission and values.

Are you also planning to give your brand the facelift it needs to stand out in today’s competitive market? Then, here are the top brand design trends that you can consider. These are going to dominate in 2025. 

#1 Minimalism With a Twist

Minimalism is still ruling the design world. It’s no longer about clean lines and lots of white space, however. In 2025, Creative Boom remarks that minimalism will blend the simplicity of minimalism with the boldness of maximalism.

Forget excessively simplistic layouts or overly muted tones. Expect to see more minimalism-maximalism—brands will keep things clean and uncluttered but sprinkle in a dose of personality.  

How does this look in branding? Picture sleek layouts with pops of bold, playful colors. Or, maybe a website with plenty of white space with a quirky animated icon that grabs attention.  

Last year, Pepsi, for the first time in 14 years, embraced maximalism for a visual overhaul. The muted blue color scheme of the soda has been replaced with a loud electric shade, which was accented by stronger black tones to create contrast. 

The twist makes the design more approachable and fun without losing that polished, professional edge. 

#2 Monochromatic Colors

Less is more. Not surprisingly, monochromatic colors are making a sleek comeback in 2025. 

This design trend uses variations of a single color—different shades, tints, and tones—to create a cohesive, polished look that is visually striking yet wonderfully simple.

Why is this trend so popular? It creates harmony and focus. When you stick to one hue, you avoid the chaos of too many competing elements and instead guide your audience’s attention exactly where they want it.  

Color choice has an impact on SEO as well. UXmatters notes that it is important to the overall success of a brand’s SEO strategy. 

Agriculture businesses, for instance, are cropping up in several states of the U.S. Oklahoma City, Oklahoma, and Harrisburg, Pennsylvania, are the top two areas where these businesses are thriving. 

In these areas, competition is fierce for agricultural businesses. Monochromatic colors can make a significant impact. They can create an inviting online presence that encourages visitors to stay longer, navigate more pages, and ultimately convert. 

These colors, by being visually appealing and user-friendly, indirectly enhance a website’s SEO performance. They can keep users engaged longer, signaling value to search engines. This is particularly effective in reducing bounce rates and improving readability—both important factors for SEO.

For websites built using Wix, SEO advantages are even more accessible. Thanks to Wix’s intuitive tools and built-in optimization features, businesses can easily implement design trends like monochromatic colors and attract local audiences. Not only that, but they can also help improve key metrics like bounce rates and readability.

Working with experts in Wix SEO in Harrisburg or Oklahoma is an even better idea. They can integrate visually appealing designs with targeted SEO strategies so that businesses can stand out in local searches and outperform competitors. 

#3 Inclusive Design

Brands are waking up to the importance of inclusivity. 

In 2025, brands are stepping up to create designs that embrace diversity in all its forms. This means going beyond token representation and truly considering how people from different backgrounds, abilities, ages, and genders interact with your brand. 

You could see more websites with customizable font sizes for better readability and imagery that reflects a variety of cultures and lifestyles.

Even color choices are becoming more thoughtful, with brands adopting colorblind-friendly palettes. 

Cleveland Clinic reveals that nearly 300 million people worldwide have some form of color blindness. Red-green and blue-yellow are the most common types of blindness. Some people have complete color blindness, however. 

Colors that are accessible to color-blind people are black and white. It’s no wonder that brands are incorporating them in their branding. 

TimeFit is a case in point. According to WD Strategies, it is a fitness app designed to adapt to the schedule of busy lives that delivers effective workouts and nutrition with precision timing for maximum results. Its website has a black-white color palette. The text appears bright white on a completely dark, black backdrop, which creates a high-contrast visual effect. 

This combination provides excellent readability due to the stark difference between the light and dark colors. 

#4 Gradients Go Bolder

Remember those subtle gradients that used to add depth to designs quietly? They are stepping up their game. 

Gradients are moving away from the soft, understated blends to vibrant, attention-grabbing color transitions that scream energy and creativity. Examples include bold combinations like fiery orange melting into electric pink or deep blues fading into neon purples. 

Pride Amsterdam’s “My Gender is Fluid” campaign is a great example. Its use of iridescent gradients perfectly symbolized fluidity, diversity, and movement, creating a visual language that felt dynamic and inclusive. 

In branding, gradients aren’t just about aesthetics. They are storytelling tools. They evoke emotion, guide attention, and help brands stand out in a saturated visual landscape. 

Verizon’s logo is another instance in this context. Its new logo has a glowing gradient on the ‘V.’ This retains the connection with the idea of electricity—the concept that inspired the ‘checkmark’ in the previous Verizon logo prior to the 2015 revamp.

The world of brand design in 2025 is all about balance: blending simplicity with boldness and nostalgia with innovation.

Whether you’re revamping your brand or starting fresh, these trends offer endless opportunities to connect, inspire, and stand out. Don’t follow every trend, however. Find the ones that align with your brand’s identity and values. 

Get your brand design right, and you’ll have customers not just buying your products, but also rooting for your brand.