Visual identity by Dimitris Papazoglou for USP architects

Using type, a grid and some textures, Greek graphic designer Dimitris Papazoglou created a stunning new branding for architecture studio Urban Soul Project. The type is derived from a deconstruction of the monogram of the brand, the letters extracted are then turned into a new writing system.

Urban Soul Project turned to Papazoglou at the time they were going global by opening new studios around the world, they needed to refresh their branding to better reflect the new status of their studio.