The city of Köln, in Germany, has a zoo famous for its elephants. It’s not surprising that they chose that animal to represent them on the logo, with a wonderful use of other animals to create the negative space.
Even cooler, they created a special branding for easter, changing the elephant into a rabbit, still using other animals for white space. They also created some special egg packages and posters themed around rabbits and eggs.
About the Author
Mirko Humbert
Mirko Humbert is the editor-in-chief and main author of Designer Daily and Typography Daily. He is also a graphic designer and the founder of WP Expert.